Leadership – KROL Data Management

ANDREW KROL

Managing Partner, Data Management

Andrew Krol is a business analyst and custom designer of database architecture with over twenty-five years of industry experience. Andrew works hand-in-hand with clients, overseeing and implementing their data management software and analysis. His specific expertise in database design and data transformation enables him to develop business intelligence solutions that transform data into actionable insight for his clients.

Prior to KDM, Andrew worked as the Director of Database Marketing at Smith+Noble, where he improved their ROI through a reporting tool that helped them allocate marketing spending more efficiently. As the Senior Manager of Database Marketing at Financial Engines, Inc., Andrew directed a consulting team in the development of a first-generation data warehouse and provided the company a broader perspective of their customer and marketing activities through new methods of data collection, reporting, and analysis.

Andrew is skilled in project management and information engineering methodology, with a deep understanding of all phases of the system development life cycle. As an experienced data analyst, Andrew helps his clients achieve a profound understanding of their customers’ activities and determine the contribution of individual marketing drivers to their bottom line. By gaining greater control over raw data, Andrew’s clients are able to tap into a rich and sustainable data vein to develop attainable goals, find more highly qualified prospects, and develop stronger customer relationships.

Andrew holds an MBA from the Atkinson Graduate School of Management at Willamette University and a BS in Mathematics from the State University of New York.

KEBRA KROL

Managing Partner, CRM Strategies

Kebra has twenty-five years of experience in designing, implementing, and managing full-cycle marketing campaigns for B2B and B2C communication. Her experience with cross-functional teams has prepared her for providing support in a variety of departments, where her experience and skills have proven to increase efficiency, boost sales, and improve customer relationships.

Kebra knows the difficulties that her clients face because she worked with them on the “client side” for over ten years (ex: Coldwater Creek and Excelligence® Learning Corporation) before she began working for them as a vendor. She has worked for and with businesses of all sizes, from smaller businesses (ex: Upbeat Site Furnishings, HS Trask and Altura International) to Fortune 500 companies (ex: CDW and Dell), helping them improve sales, increase the house file, and streamline all customer relationship management (CRM) systems.

Strong management skills enable Kebra to quickly orient to a range of business environments and uncover inefficiencies that negatively affect the return on investment of existing programs. She is attentive to detail, asks the hard questions, and keeps teams on task as they work toward achieving company goals. She is an innovative thinker with experience in all areas of customer relationship management. She understands buying cycles and has developed the strong industry contacts necessary for acquiring key prospecting leads.

Kebra holds an MBA from the Atkinson Graduate School of Management at Willamette University and a BS in Business Administration from the University of California.

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Though our consultants are skilled in all areas, from data management to CRM, when you choose to work with KDM, you get only the help that you need. If you are happy with your systems and work with vendors that you trust, we provide additional one-time or ongoing support as needed.

KDM Can Help Grow Your Business

Find out how working with KDM can help your business grow. You can begin by requesting a Customer Base Health Review, or a Best Practices Review to find out how your company can improve their current practices, or simply contact KDM to find out how we can support the growth of your business.